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Manufacturing Insights
for Connected Sales and Operations
Expert guidance on Salesforce–ERP integration, CPQ, inventory and orchestration.
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Automation With Context
Manufacturers are automating more processes than ever. But the difference between automating a decision and automating the right decision is context. Automation is very good at reacting to what it sees. The problem is that what it sees may only be one piece of the business. A system can recognize that inventory has fallen below a reorder point, that a production job needs to move forward, or that a quality issue has been detected. But those events rarely exist in isolation. W
Sep 83 min read


Manufacturing Isn’t Saying No to Automation. It’s Asking a Better Question.
Manufacturers aren't resisting automation. They're investing in it—robotics, artificial intelligence, predictive maintenance, automated scheduling, quality systems, analytics, and connected equipment are changing how factories operate. But the conversation is changing. For years, the question was, “What can we automate?” Today, manufacturers are asking a more important question: “What should we automate, and what business outcome will it create?” That's a significant shift be
Sep 14 min read


When the Exception Becomes the Process
Every manufacturing company has processes. There is a process for taking an order, planning production, purchasing materials, scheduling work, shipping the finished product and invoicing the customer. When everything goes according to plan, those processes can run remarkably well. But manufacturing rarely stays on plan for long. A customer changes an order. A supplier misses a shipment. A machine goes down. A quality issue appears. Material costs suddenly increase. A custome
Aug 285 min read


Your Company Doesn’t Have a Data Problem. It Has a Translation Problem.
CRM systems track customers and opportunities; ERP systems track orders, inventory, costs, and financials; production systems track capacity and schedules; and procurement systems track suppliers and materials. Then there are dashboards, analytics platforms, AI tools and countless spreadsheets filling in the gaps. Manufacturers have never had more data. The problem isn’t a lack of information. The problem is that different parts of the business often speak different language
Aug 184 min read


When Every Department Is Right, But the Business Is Wrong
A strange thing can happen inside a well-run manufacturing company. Sales hits its numbers, Operations improves throughput, Procurement reduces material costs, Finance improves cash flow, and Customer Service closes cases faster. Every department can point to its metrics and say, “We’re doing our job.” And yet the business can still struggle with margins, customer satisfaction, inventory, delivery times, and profitability. How can everyone be doing their job right and the bus
Aug 114 min read


The New Manufacturing Reality
Success in an Era of Constant Disruption Executive Summary Manufacturers were used to measuring success by improving efficiency, reducing costs, and increasing production capacity. While those objectives remain critical, today’s business environment has introduced a new reality: disruption is no longer an occasional event it has become a permanent operating condition. Tariffs shift with trade policy changes. Supply chains can be thoroughly wacky. Predicting customer demand ca
Aug 44 min read
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